Tag: Retail Growth
Leading Wawa’s Legacy of Growth with Chris Gheysens (Ep. 13)

Leading Wawa’s Legacy of Growth with Chris Gheysens (Ep. 13)

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What does it take to build a brand that inspires lasting loyalty while navigating decades of growth and rapid change? In this episode, Jamie Hopkins and Kate Duffy sit down with Chris Gheysens, CEO and Chairman of Wawa Inc., to explore the leadership mindset, ownership structure, and long‑term strategy behind one of the nation’s most recognizable retail brands.

Chris shares how servant leadership, employee ownership through Wawa’s ESOP, and a disciplined focus on customer experience fuel the company’s performance. He also discusses Wawa’s pragmatic approach to technology and AI, the realities of national expansion, and why protecting human connection remains central to the brand’s competitive edge.

Chris discusses:

  • His 33‑year Wawa journey—from Deloitte accountant to longtime CEO and Chairman
  • How Wawa’s ESOP makes over half of its 51,000 associates true employee‑owners
  • The impact of servant leadership and a people‑first culture on loyalty and retention
  • Wawa’s pragmatic approach to AI and its national expansion toward 1,700 stores

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About our Guest: 
Chris Gheysens is the CEO and Chairman of Wawa, one of the country’s most recognized and beloved convenience retail brands. With over 33 years at the company, Chris began his career at Deloitte, where Wawa became one of his clients, before joining the organization in 1997. He has held roles across accounting, operations, IT, and human resources, and served as CFO before stepping into the CEO role 14 years ago. Under his leadership, Wawa has grown to more than 1,200 stores and 51,000 associates across 14 states, with plans to reach nearly 1,700 locations by the end of the decade. Chris is a strong advocate for servant leadership and employee ownership, overseeing one of the largest Employee Stock Ownership Plans in the country, where associates share the same stock rights as the founding family. A Villanova University graduate, Chris is deeply committed to building a culture that is both highly caring and results-driven, and believes that putting people first, both employees and customers, is the foundation of long-term business strength.

**note: This guest is a non‑paid member of the WSFS Financial Corporation Board of Directors**

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Shark Tank, Sustainability, and Scaling Up: The Frozen Farmer Story with Katey Evans (Ep. 9)

Shark Tank, Sustainability, and Scaling Up: The Frozen Farmer Story with Katey Evans (Ep. 9)

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Periods of rapid growth can be both exhilarating and overwhelming—especially when new opportunities arrive faster than the plans to support them. So how do family‑run businesses scale without losing their values, identity, or sanity?

In this episode, Jamie Hopkins and Kate Duffy talk with Katey Evans, Founder of The Frozen Farmer, about how she transformed upcycled fruit into a beloved national brand. Katey shares how intentional planning, family collaboration, and building the right advisory team helped her navigate retail expansion, direct‑to‑consumer pivots, and a high‑visibility moment on Shark Tank.

Key points:

  • How fast growth revealed the need for strong financial, legal, and strategic advisors
  • Turning food waste into a scalable business model
  • Lessons learned from launching and adapting during the pandemic
  • The impact of Shark Tank on brand visibility and long‑term planning
  • Why confidence, clarity, and family alignment guided major leadership decisions

Resources:

Connect with Bryn Mawr Trust: 

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Connect with Katey Evans: 

About Our Guest: 

An entrepreneur, innovator, and Founder of The Frozen Farmer, Katey Evans appeared on the ABC’s critically acclaimed, Emmy-nominated television show “Shark Tank,” landing a $125,000 investment deal from Lori Greiner for her farm creamery business. Katey is passionate about her platform of reducing food waste by sustainably sourcing “upcycled fruit” in The Frozen Farmer’s line of frozen confections. Evans has taken The Frozen Farmer from a small business started at her Sunday supper table to a national brand that is on the shelf in more than 8,000 stores across the U.S. During the pandemic shutdown, Katey launched d2c sales online, shipping into nearly every state in the U.S. in the first week of sales launch. Named Inc. Magazine’s 2023 Most Dynamic Woman in Business, Katey was recently honored on the magazine’s prestigious Female Founders 200 list for starting one of the fastest-growing private companies, as The Frozen Farmer ranked No. 6 on the Inc. 5000 list. Katey is a recipient of the Kroger Innovative Item placement, a Delaware Business Times 40 Under 40 Awards, has earned a $50,000 USDA Value Added Producer Grant for creating a value-added line of sorbet, ice cream and Frobert, and was a panelist for the Global Food Forum with USDA Secretary of Agriculture Sonny Perdue, where she was the only female farmer representing the food production industry. Katey is a member of the Delaware Women’s Workforce Council, aimed to achieve gender equality in the workplace in the First State, and has obtained national certification by the Women’s Business Enterprise National Council (WBENC) for The Frozen Farmer. Katey’s most important role of all is being a mom to her four daughters and teaching them that women can do anything.

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